Wednesday, September 21, 2011

Location, Location, Location

Anyone who has been in or around real estate for any length of time knows that the three top factors in selling a home are location, location and location.

One of those locations is, of course, the neighborhood where the house is sitting.


Today, the second-most-important location is the internet. 



Visibility online is prime real estate. The internet has surpassed signs to become the number two way buyers are finding the homes that they eventually purchase. All homes need to be widely visible on line, not just the ones priced over $250,000. First-time buyers and empty nesters are searching on line – and not for large homes.

On the internet the top three factors for buyers are pictures, pictures, and pictures. A virtual tour of your home is one of the best ways to claim that space – on the net and in the buyer’s head. Buyers want pictures; and they especially want a virtual tour. They want to tour the home without having to spend precious time and expensive gasoline driving from home to home. They want to be able to narrow down which homes they want to give their special attention before they walk out the door. If they have insomnia, they can tour the home at 2:00 am. A buyer can see a lot more homes on line during their lunch break if they use the internet than if they go out driving around.

Four Seasons Virtual Tours, in partnership with Real Tour Vision (RTV), has been providing affordable virtual tours and slide shows for real homes located in Valparaiso, Crown Point, Hammond, Schererville, Lowell and many other communities in Lake, Porter, La Porte, Jasper and Newton counties in Northwest Indiana since 2006. We produce HD, full screen tours that can be uploaded to the MLS and personal websites. However, the MLS isn’t the only internet location where your tour should be visible. You need much wider coverage than that. We also offer our Internet Optimizer package that will get your home on Craig’s List, Zillow, Trulia, Homes.com, and many more sites on line.

Can potential buyers find your listing on the internet? Call Four Seasons Virtual Tours and claim your virtual location on the web.

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